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**ALL ROUND PICTURES FROM SOLARPIX.COM**.**NO UK NEWSPAPER PUBLICATION **UK MAGAZINE & SUPPLEMENT PUBLICATION ONLY** AND NO PUBLICATION IN FRANCE, SCANDINAVIA, AUSTRALIA AND GERMANY** .Model Lily Cole  launched the Reader from Sony at Waterstones bookshop in London this morning.  .The new eBook reader, with 'E Ink' electronic display, is smaller than a hardback book & can store up to 160 eBooks as well as thousands more on memory sticks or SD memory cards..JOB REF:  7185    SFE       DATE:  03.09.08.**MUST CREDIT SOLARPIX.COM OR DOUBLE FEE WILL BE CHARGED* *UNDER NO CIRCUMSTANCES IS THIS IMAGE TO BE REPRODUCED FOR ANY ONLINE EDITION WITHOUT PRIOR PERMISSION*